01
Recognition that travels
A mark and system that still reads on a tiny favicon, a kraft bag, and a tradeshow wall — same brand, every scale.
Branding Design Agency
Brand Identity & Packaging Design
Brand identity design, logo systems, and packaging for consumer brands and B2B challengers — strategy through guidelines and rollout. Identity systems from $999 — strategy through guidelines your team can run with.
Overview
A brand system — not a logo drop in a ZIP file.
thedesigntime is a branding and packaging design agency for founders who need more than a logo file. A brand is a coherent visual and verbal system that stays recognisable across a website, a package, an ad, and a founder’s LinkedIn post. We run strategy workshops, explore distinct visual directions, and deliver wordmarks, colour and type systems, print-ready packaging, and brand guidelines your team can actually use — opinionated enough to be memorable, structured enough to survive contact with marketing, sales, and vendors.
From strategy workshop to print-ready packaging and Figma guidelines, one team owns the craft end to end — not a logo contest followed by silence. We document decisions, hand over usable files, and stay available for printer questions when ink hits substrate. See a retail packaging system in our North & Oak case study. Need the identity on a live site next? Continue into web development or Shopify.
What you get
- 01Brand strategy workshop (positioning, audience, tone)
- 02Wordmark, monogram, and logo lockups
- 03Colour system with accessibility checks
- 04Typography and layout rules
- 05Packaging design (dielines, mockups, print-ready art)
- 06Brand guidelines PDF and Figma library
What a professional branding engagement delivers
Beyond a pretty mark — a system your team can apply, printers can produce, and customers can recognise at a glance.
02
Decisions your team can own
Colour, type, and layout rules written down so marketing doesn’t reinvent the brand every campaign.
03
Files printers can run
Dielines, colour-managed art, and mockups that survive real press — not just pretty Behance renders.
04
A path after the PDF
Guidelines plus Figma libraries, with a clear handoff into web, Shopify, or Amazon when you’re ready to ship digitally.
The parts that make a brand hold together
Logo, colour, type, voice, packaging, and guidelines — designed as one system so every touchpoint reinforces the same signal.
Logo system
Wordmark, monogram, and lockups that hold up on a package, a favicon, and a billboard — not one stretched PNG.
Colour & type
Palettes with contrast checks and a type hierarchy your marketers can apply without guessing font sizes.
Voice & layout
Tone rules and composition patterns so ads, decks, and social posts feel like the same brand.
Packaging
Retail-ready dielines, hierarchy for shelf skim, and mockups for e-commerce — print specs included.
Guidelines
A PDF and Figma library your team (and freelancers) can open and use without Slacking design for every asset.
What’s inside a branding & packaging build
Identity starts at $999. Identity + packaging from $1,500 adds print-ready structure and retail hierarchy. Full brand systems are scoped when you need multi-SKU, rebrand, or digital rollout.
Strategy & positioning
- Audience and competitor notes
- Positioning statement and tone of voice
- Visual territories to explore (and avoid)
Identity toolkit
- Primary wordmark and monogram
- Clear space, minimum size, don’ts
- Colour system with WCAG-aware pairings
- Type hierarchy for print and screen
Packaging & production
- Structural dielines (or adapt to your printer’s)
- Front / back / side hierarchy for retail
- Print-ready PDFs and colour notes
- Mockups for decks, web, and marketplaces
Four steps from brief to rollout
Branding with clear stages — so exploration stays creative and decisions stay accountable.
- 01
Strategy
Positioning, audience, competitors, and tone — written decisions before any logo sketch so exploration has a brief, not vibes.
- 02
Exploration
Three distinct visual directions. You choose a path with clear trade-offs — we don’t present ten near-identical options.
- 03
System
One direction refined into logo, colour, type, and usage rules. Packaging and extended applications when scoped.
- 04
Rollout
Apply the system to website, packaging, social, and sales materials — with files your vendors can print from.
Packaging design
Built for the shelf — and the scroll.
Packaging is where brand strategy meets millimetres and printer specs. We design for retail skim, e-commerce thumbnails, and press-ready files your manufacturer can run. The Identity + packaging package starts from $1,500 and includes primary pack design, dielines, and mockups — so you are not buying a logo and then hunting for a separate pack studio.
- Dielines matched to your printer
- Colour-managed print artwork
- Hierarchy for shelf and PDP photography
- Mockups for decks, Amazon, and social
- Proof support when the first press check lands
- Extended guidelines covering pack do’s and don’ts
Pack frontPrint-ready
Origin lot
North
& Oak
& Oak
Roast
Medium
Net
340g
Single origin
Retail first · shelf hierarchy
Where your brand has to work hard
We design systems for the touchpoints that actually spend your brand equity — not just a logo page in a PDF nobody opens.
Website & product UI
Identity tokens that carry into marketing sites and product surfaces without looking bolted on.
Packaging & unboxing
Primary and supporting packs, labels, and inserts designed for shelf skim and unboxing photos.
Social & ads
Templates and composition rules so freelancers can ship on-brand creatives without a designer in every Figma file.
Sales & pitch
Deck covers, one-pagers, and email signatures that match the brand investors and buyers already saw online.
Amazon & marketplaces
Visual hierarchy that translates to main images and A+ modules when you sell beyond your own site.
Signage & merch
Lockups and clear-space rules for storefronts, events, and apparel that don’t break the mark.
Transparent branding design pricing
Fixed fees from $999. Packaging and full systems scoped after strategy — no hourly surprises mid-exploration.
Identity
$999starting from
Logo system, colour, type, and starter guidelines
- Strategy workshop
- Wordmark + monogram
- Colour & typography rules
- Basic brand guidelines
- Export-ready file pack
- 2 rounds of refinement
Identity + packaging
$1,500starting from
Shelf-ready packaging with the full identity system
- Everything in Identity
- Primary packaging design
- Dielines & print-ready art
- Retail + e-com mockups
- Extended guidelines
- Printer coordination support
Brand system
Customscoped quote
Multi-SKU, rebrand, or identity + digital rollout
- Rebrand or multi-line systems
- Naming module optional
- Website / Shopify application
- Social & template kits
- Figma brand library
- Rollout & handoff workshop
Built for brands that need to look intentional
Consumer brands going to shelf
You need packaging that wins a two-second skim in grocery — and an identity that still works on Instagram and Amazon.
B2B challengers outgrowing DIY logos
Pitch decks, websites, and sales one-pagers look like three different companies. You need one coherent system.
Founders ready to rebrand with intent
The current mark was “good enough” at seed. You’re raising, launching retail, or entering a new market — and the brand has to catch up.
Case study
Read the case studyNorth & Oak — packaging for retail coffee
Identity and packaging for a Toronto craft coffee brand entering independent grocery — illustrated origin bags, retail-first hierarchy, print-ready dielines. Launched in 42 stores; sell-through beat category average by 2.1×.
Frequently asked questions
Brand identity cost, packaging, naming, guidelines, rebrands, timelines, and ownership — answered plainly.
How much does brand identity design cost?
Focused identity packages start from $999. Identity plus packaging starts from $1,500 and includes primary pack design, dielines, and mockups. Full identity systems with multi-SKU packaging, guidelines, and rollout assets are quoted as fixed-fee phases after the strategy workshop.
What is included in a brand identity package?
Typically a strategy workshop, logo system (wordmark and monogram), colour and typography rules, basic usage guidelines, and export-ready files. Packaging, extended guidelines, and website application are available as add-on phases.
Do you do brand naming too?
Yes, as a separate module. Naming is a two-week sprint with shortlist development and trademark screening handled by a partner IP firm — we don’t invent a name without a clearance path.
Do you design print-ready packaging?
Yes. We produce dielines to your printer’s spec, colour-managed artwork, mockups for retail and e-commerce, and a proof round on press when needed. See our North & Oak coffee packaging case study for a retail rollout example.
Will we get brand guidelines and editable files?
Yes. You receive a guidelines PDF plus a Figma library (and export packs for PNG/SVG/PDF). Your team and agencies can apply the system without hunting for “the latest logo.”
Can you rebrand an existing company?
Yes. We audit what equity to keep, where the current system breaks, and how far to evolve vs reinvent. Rebrands include a transition plan for website, packaging, and social so the change feels intentional, not chaotic.
Do you also design the website after branding?
Yes. Many clients continue into web development, Shopify, or WordPress so the identity lands in a live digital experience. Branding and build can be scoped as sequential phases under one team.
How long does a branding project take?
A focused identity often runs 2–4 weeks. Identity plus packaging and full guidelines typically runs 4–8 weeks depending on SKU count, printer coordination, and stakeholder rounds.
Who owns the brand assets?
You do. Final artwork, guidelines, and source files are handed over for your commercial use. We don’t lock trademarks or files behind an agency subscription.
Where we work
Web & app development worldwide — teams in six countries.
We work with clients worldwide remotely over Microsoft Teams, Zoom, and Slack. Our senior team is based across the United States, United Kingdom, United Arab Emirates (Dubai), Australia, Canada, and Saudi Arabia — so you get timezone-friendly delivery and local market understanding wherever you operate.
Looking for a web development agency in Dubai, London, New York, Sydney, Toronto, or Riyadh? Explore our country pages to see how we support founders and brands in your market.
Start a project
Ready to build a brand that holds together?
Tell us about your product, market, and whether you need identity, packaging, or a full system. We reply within one business day with a clear next step.
