Amazon Listing Design · 2024 · Meridian Supply Co.

Amazon storefront and A+ content for a 7-figure kitchen brand

Rebuilt every listing and the Brand Storefront for a US kitchenware brand with 34 SKUs.

DTC · Kitchenware

United States

8 weeks

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Client

Meridian Supply Co.

Industry

DTC · Kitchenware

Location

United States

Timeline

8 weeks

Results

What changed after launch

+38%

Conversion lift

SKUs redesigned

60 days

Window to result

Case study

Problem, approach, outcome

01 · Problem

The constraint

Strong products, mediocre listings — main images and A+ Content weren't converting mobile shoppers.

Meridian Supply Co. had solid products and seven-figure Amazon revenue, but listings looked interchangeable with private-label competitors. Main images didn't communicate differentiation, secondary images buried benefits, and A+ Content was desktop-heavy. Paid ads were subsidising weak organic conversion instead of amplifying strong listings.

02 · Approach

What we did

Category audit, redesigned image stacks, mobile-first A+ modules, unified Brand Storefront.

We audited the category for image patterns and claim gaps, then redesigned main + secondary stacks for the top SKUs with mobile-first cropping and benefit callouts. A+ modules were rebuilt for phone scroll, and the Brand Storefront was unified under one visual system so shoppers landing from ads recognised the brand instantly.

03 · Outcome

What shipped

Conversion rate up 38% across the top 10 SKUs in 60 days; ad efficiency improved on the same spend.

Conversion rose 38% across the top ten SKUs within sixty days. Ad efficiency improved on the same spend because more clicks converted — ACOS moved in the right direction without increasing budget.

Why it worked